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VOXI 'FEED YOUR CURIOUS'

Nothing screams “brand” like arriving late to a dead trend.
 

Feed Your Curious, the launch of VOXI’s rebrand, had to move at the speed of Gen Z to truly resonate. So we built it entirely on live cultural trends and went from idea to execution in weeks.

Reacting to live trends and real audience insights from their own feeds, we created content and competitions people genuinely engaged with, from memes to surprise drops inspired by what they were already sharing.
 

Everything was designed to start conversations and 'feed their curious', not broadcast messages. Atypical, reactive, and rooted in the weirder corners of the internet.

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I worked on the 360 launch, from idea through to film, social assets, organic content, social templates and copy.

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@Ogilvy London

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