MALARIA MUST DIE
Creative Circle: 2 x Silver & 2 x Bronze | Webby Award winner | One Show: 2 x Shortlist | D&AD: Shortlisted
At R/GA London, we created the first ever Voice Petition to help end the world’s oldest and deadliest disease.
We made David Beckham speak 9 languages with deepfake tech.
We intercepted world leaders' phones to let them know people had spoken.
And we won a bunch of awards for it.
To let world leaders know about the petition we geotargeted content to their phones at the precise time they were all gathered in the same place to decide how much they were pledging to fight malaria.
The content? A speech, read by a real malaria survivor, aimed specifically at world leaders.
The result, record breaking $14 billion pledge to fight malaria.