RELATE 'USE YOUR MOUTH'
Relationships charity 'Relate' wanted to let the world know that Valentine's is not just about meaningless gifts.
It should be about building real connections with our partners.
But how could we let the world know... with no media budget?
By making something brave and bold, that no one could scroll past.
The posts made a lot of noise online, being reposted, re-shared and reaching well over a million people on Instagram and tens of thousands on Twitter and LinkedIn.
The work made it to Campaign, The Drum and Little Black Book amongst others, and became 'Ad of the day' on Valentine's and Work of the week during the Super Bowl.