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RELATE 'USE YOUR MOUTH'
At Ogilvy, we worked with relationships charity 'Relate' to let the world know that Valentine's is not just about meaningless gifts.
That it should be about building real connections with our partners.
But how could we let the world know... with no media budget?
By making something brave and bold, that no one could scroll past.
The posts spread quickly online, with widespread reposting and reshares that pushed reach beyond one million on Instagram, alongside tens of thousands of likes across Twitter and LinkedIn.
The work was picked up by Campaign, The Drum and Little Black Book, among others, and went on to win Ad of the Day on Valentine’s Day and Work of the Week during the Super Bowl.
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