We realised that when people get a new kitchen (yes, Samsung make kitchens) it represents a new chapter in their lives. Their first baby, a new house, retirement, kids leaving for college, a promotion... 

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So we made a film that shows how kitchens are part of a family’s journey through change.

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The film went all over social, with shorter cuts on Pinterest blending seamlessly with other non-Samsung products. Making it to people's boards and then, their homes. 

 

Using trends in our favour, we tapped into searches that were directly or indirectly related to these life-changing moments (ie: school books, organising tips).

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