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GUINNESS 'A TASTE OF HOME'
Sometimes influencer marketing means going further for the people who represent your brand.
So when Guinness asked us to do something special for one of their key advocates, Niall Horan, we did something that had never been done before.
Touring far from Ireland, he was missing home.
So we brewed a one-off Guinness that tasted like it.
We worked with Niall’s family and friends, studied his hometown environment, and built a one-off brew designed to evoke childhood memories through conditioned taste association.
The result was This Town Brew, named after his single This Town and the place it refers to: Mullingar, Ireland.
We gifted the crate of beers to Niall as a present for his new album 'Heartbreak weather'.
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