GUINNESS 'A TASTE OF HOME'
· Product Innovation ·
We had to come up with a new beer that we could gift to ex-one Directioner Niall Horan- a big Guinness advocate- to make us and our brewers famous.
So we decided to make him a beer to combat his homesickness when on tour. A beer that tasted like ‘home’.
Specific flavours triggered Niall’s childhood memories by using ‘Conditioned taste aversion’ (it’s what makes us love cinnamon because grandma’s apple pie).
We called it 'This town brew' to honor one of his most famous songs (This Town) and his actual hometown Mullingar, in Ireland.
We gifted the badge of beers to Niall as a present for his new album 'Heartbreak weather'.